IHop's Budget Menu Boosts Sales, Americans Skip Restaurants

0:00It's April 2nd, welcome to Durham News Today, powered by AI. Food prices jump 3.1% from February 2025 to February 2026, according to the USDA, hitting while it's hard, across America. Over half of folks, 52%, say they're shelling out more on groceries this year and 84% are skipping restaurant meals too. Stretch their dollars. Smart diners sticking to eating out are hunting bargains, picking budget spots and scanning menus close. I have stepped up with a value menu of $6 entrees, like combos, omelets and BLTs with fries. First weekdays only, but now, 7 days a week from, 7am to 10pm. It worked big time, landing on 20% of checks and boosting sales, 4.5% last quarter, while they add a fresh coffee blend. After 20 years and cheaper omelets, plus flavored iced options to keep the vibe strong without breaking the bank.