Igniting Success: Bridging the Divide Between Product and Marketing with Derek Osgood

On this episode of Secret Ops, we chat with Derek Osgood, former marketing exec turned Founder of Ignition — the collaborative GTM platform helping Product and Marketing teams to get new products to market faster and more effectively.

Prior to founding Ignition, he was an early hire at Rippling where he stood up the Product Marketing function and helped scale the company to an $8B valuation. As a Product Marketing leader everywhere from startups to major brands like PlayStation, Derek has launched over 100 products and his products have generated over $1B in revenue. Now he’s building the platform he wished he had along the way.

In this episode, we discuss:

• Bridging the gap between product and marketing in your business
• Challenges and strategies for bringing products to market
• Strategies on setting shared objectives and key results across teams

You can find Derek on his LinkedIn.

🎙️ Check out the podcast at https://www.secret-ops.com

🤓 Learn more about Ariana Cofone at https://www.arianacofone.com

📧 Email us at [email protected]

Produced by Fina Charleson