
If growth is hard, you might need your "idea before the idea"
About this episode
In this solo episode, I share a storytelling concept I'm calling "the idea before the idea," which helps solve issues of growth and audience traction.
***
REGISTER FOR MY NEXT BOOTCAMP:
Design My Signature Talk is a virtual intensive where I help you develop and nail your next talk and elevate your speaking all year long.
Register now at jayacunzo.com/signaturetalk
***
IMPROVE YOUR SPEAKING + STORYTELLING:
Subscribe to my newsletter and learn more about me at jayacunzo.com
Work with me one-on-one: jayacunzo.com/services
Book me to speak: jayacunzo.com/keynotes
***
CONNECT:
Follow me on LinkedIn, Instagram, or Bluesky
This episode was produced by Ilana Nevins
Cover art designed by Blake Ink
***
ABOUT ME:
I help business leaders become stronger speakers and storytellers. The goal isn’t to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.
With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.
After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I’ve partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.
I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I’m in enemy territory). In the 60 seconds per week I’m not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.
***
SUPPORT THE SHOW:
Leave a review on Apple Podcasts
Get every episode summarized
Each time How Stories Happen publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from How Stories Happen

A look inside my business
How Stories Happen

I can't believe people can do that
How Stories Happen

Something bad happened to me thanks to AI
How Stories Happen

How to (actually) grow your paid speaking
How Stories Happen