Identity Beats Goals: Why Waiting for the New Year Never Works

Everyone talks about goals at the end of the year.

Very few people talk about identity.

In this episode, Coach G (Gurthro Steenkamp) explains why waiting for the New Year — or 2026 — is the reason most people stay stuck, frustrated, and inconsistent.

This conversation is about:

• Why New Year’s resolutions don’t last

• Why identity matters more than motivation

• How habits are really formed (and broken)

• What high performers do differently

• Why clarity, systems, and standards matter more than hype

  
  

📩 Join Coach G’s Free Community - https://www.skool.com/coach-g-1708/about?ref=2aa34cec096e4503a6e179cc75caaaec

Whether you’re a rugby player, a coach, or someone chasing high performance in life, this episode will challenge the way you think about change.

If you want to stop restarting and start becoming, this one is for you.

🎙️ Press play and start the reset — now.