Ian Truscott On Intrapreneurship And The Side Hustle

Ian Truscott is the CMO of the Spotler Group, an advisor/coach and host of the Rockstar CMO podcast. From teaching himself to code during night shifts as a sysadmin, Ian’s successful career has taken him from product development to being a three-time CMO passionate about taking B2B technology to market. Aside from these leadership positions at marketing software vendors, his broad perspective comes from leading consulting practices within agencies (including a stint with the madmen at McCann), advising vendors and clients as an industry analyst and strategic consulting with his Rockstar CMO advisory practice while living and working in the US and Europe. Ian believes the role of marketing is to create ART (Awareness, Revenue and Trust), and he shares this perspective as an occasional speaker, frequent blogger, writer for industry publications and podcaster. Find Ian Online https://rockstarcmo.com/ https://iantruscott.com/ https://www.linkedin.com/in/iantruscott/ https://spotlergroup.com/ If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkaedIn.com/in/sethmgoldstein Seth on Mastodon: https://masto.ai/@phillycodehound MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices