IAB Tech Lab Opens Measurement v2.3 for Comment, World Cup Lessons About Creators, & More

Today in the business of podcasting:

• The IAB Tech Lab has opened a 30-day public comment period on version 2.3 of its Podcast Technical Measurement Guidelines, updating how downloads, audience, and ad delivery are counted across audio and video podcasts.
• Digiday breaks down five lessons from the World Cup on creator marketing, including how Unilever scaled a creator network to roughly 300,000 and how Michelob Ultra generated $11.5 million in earned media value with fewer than 350 creators.
• A Media, Built newsletter piece argues that employee-creator programs modeled on Starbucks' Green Apron Creators carry unpriced legal risk around copyright, overtime pay, and labor protections.
• AdExchanger talks to OpenX's chief privacy officer about the end of "actual knowledge" standards in children's privacy law, as new state rules push platforms toward a "should have known" test for underage users.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.