About this episode
In today’s episode, I share what happened when someone told me, “You need better evidence if you want to convince us.” It made me realise - we’re not here to convince, we’re here to connect.
I explore why trying to prove the case for sustainability can create more resistance, and how shifting to curiosity, listening, and meeting people where they are is a far more effective approach.
If you’ve ever felt stuck trying to get people on board, this one’s for you. Let’s stop convincing - and start connecting.
Here are the highlights:
The Importance of Meeting People Where They are (5:06)
The Role of Leadership in Sustainability (10:25)
Reframing the Approach to Sustainability Communication (13:47)
Overcoming Barriers to Effective Communication (14:10)
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