[HSK 5] 年轻人为什么不喝白酒 - Why Young People Don't Drink Baijiu

As baijiu consumption cools down, young people are placing greater emphasis on health and more relaxed ways of drinking.

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《English Translation》

赵强: Lao Huang, have you noticed that when we eat with younger colleagues these days, you barely see baijiu on the table?
黄刚: That's true. The news says many young people aren't against drinking itself, they just don't accept the culture of being pressured to drink.
赵强: It's the same at our company. For project celebrations, craft beer and fruit wine are more popular. Everyone feels more relaxed, and efficiency is actually higher.
黄刚: Baijiu used to be too tightly tied to social obligations and networking. For young people who value equality and health, that's too much pressure.
赵强: So I understand why liquor companies are pushing low-alcohol products or co-branding with milk tea, but gimmicks alone won't keep people.
黄刚: Right. The key is the scenario. Drinking should be a lifestyle choice, not a task.
赵强: From a market perspective, whoever truly understands young people's daily lives will have a future.
黄刚: This is also a microcosm of social change: when consumption patterns change, culture has to change with them.