How Wholesale Shaped Pura Vida’s $135 Million Exit

When most DTC brands think about scaling, they focus on optimizing Facebook ads or expanding to new digital channels. But Jared Mehr helped build something different at Pura Vida—a wholesale empire that became 25% of their business and played a crucial role in their $135 million exit to Vera Bradley. In this episode, Jared breaks down the counterintuitive truth about wholesale: it's often more profitable than your direct-to-consumer sales, provides incredible diversification, and creates marketing lift that benefits all your channels.

Starting from cold calls and trade show hustle, Jared shares the exact playbook that took Pura Vida from selling friendship bracelets in a San Diego bedroom to building relationships with thousands of retailers nationwide. Whether you're tired of being at the mercy of Zuckerberg's algorithm changes or looking to build a more attractive business for potential acquirers, this episode reveals why wholesale might be your most overlooked growth opportunity.

—

Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

—

Chapters: 

(00:00) Intro

(04:23) The Importance of Wholesale in Business

(13:42) The Pura Vida Success Story

(16:51) Practical Steps to Launching Wholesale

(21:44) Wayflyer: Fast, Flexible Funding Designed for You

(22:26) Making It Easy for Retailers to Say Yes

(27:21) How to Identify Your Target Retailers

(34:08) Common Mistakes in Wholesale Retail

(37:51) The Role of Sales Reps

(42:05) Understanding Retailer Terms

(45:30) Pricing Strategies for Wholesale

(51:15) Threecolts: Recover Hidden Revenue for Free

—

Connect With Brett: 

• LinkedIn: https://www.linkedin.com/in/thebrettcurry/ 
• YouTube: https://www.youtube.com/@omgcommerce 
• Website: https://www.omgcommerce.com/ 
• Request a Free Strategy Session: https://www.omgcommerce.com/contact 

Relevant Links:

• Pura Vida Bracelets: https://www.puravidabracelets.com/
• Jared’s LinkedIn: https://www.linkedin.com/in/jaredmehr
• Special Offer | Wayflyer: https://wayflyer.com/en/partners/omgcommerce
• Special Offer | Threecolts: https://www.threecolts.com/

Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more