How to write podcast show notes

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Kwame from the Negotiate Anything Podcast asks, "What is the value of show notes?"

TL;DR
Good show notes allow you to highlight important information for your podcast listeners, link to relevant information, and help your audience take action on the things you discuss.

So in this episode, we'll discuss how to write good show notes for your podcast episodes.

#1. Make them easy to read

People tend to skim through podcast show notes, so make them easy to scan. Include bullet points and write in short paragraphs so that it's easier for your listeners to find what they're looking for.

You can also organize your show notes into different sections. An example would be splitting them up into a summary of the episode, links to resources mentioned in the episode, and specific calls to action you want your listeners to take.

#2. Don't write a book

When it comes to show notes, less is more. Include the main points, quick links to additional resources, and your calls to action, but don't write any more than you need to.

#3. Create an episode webpage

This is where you put EVERYTHING. Including (but not limited to) an embed player for people to listen, show notes, full word-for-word transcript, and a picture of your guest.

Creating an episode webpage (whether it's on your own custom website or on Buzzsprout's podcast websites) will help search engines like Google quickly find your podcast, categorize it, and start showing it to new listeners.

This will help search engines like Google quickly find your podcast episode, categorize it, and start showing it to new listeners

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