How to Win on Relevance in a Modern Market
About this episode
In this episode, I talk about the massive shift from traditional social media to "interest media" and what it means for your marketing strategy in 2026. I encourage you to stop relying on fake reports and start focusing on actualized reach through organic social creative. I also discuss the power of LinkedIn for B2B and why you need to stop wasting working media dollars on creative that hasn't been proven.
You’ll learn about:
- The transition from Social Media to Interest Media
- How to build and utilize a "Mid-Funnel" strategy
- The role of a "Veditor" in modern marketing
- Why LinkedIn is the best ad product for B2B
- Preparing for the GEO and AEO revolution
Get every episode summarized
Each time The GaryVee Audio Experience publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The GaryVee Audio Experience
The "Missing Ingredient" You Need to Build Your Brand
The GaryVee Audio Experience
Why 2026 is the Year of Alternative Sports
The GaryVee Audio Experience
Predicting Live Streaming and Live Shopping in 2008
The GaryVee Audio Experience
Reviewing 3 Wines You Can't End August Without
The GaryVee Audio Experience