About this episode
Can’t think of one single thing that makes you different from the rest? We can— your founder story! And the good news is, everyone has a compelling story to share (even if you think your business’ inception was especially ordinary). In this week’s episode we’re talking about founder stories, and how to uncover yours.
WE DISCUSS:
- What a founder story is and why you need one
- The 3 unmissable ingredients that make for a memorable founder story
- Founder stories from Airbnb and Nike
- Two angles to help uncover your founder story
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
Know someone who would be interested in this episode? Don’t forget to share it with them!
Get every episode summarized
Each time Brand-Led publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Brand-Led
The Power of Asking Big Questions
Brand-Led
3 Simple Tips For a Successful Brand Launch
Brand-Led
3 Surefire Ways to Stand Out in a Competitive Market
Brand-Led
Turn ‘Maybe’ into ‘Yes’ With This One Idea
Brand-Led