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How to Start Marketing Your Law Firm 101

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🧠 Whether you're launching your firm or finally getting serious about your marketing, this “Best Of” episode featuring Marc Cerniglia gives you the no-fluff answer to that overwhelming question: where do I even begin? Marc lays out the exact first steps lawyers should take — from building a credible website to creating simple, effective content that keeps your network engaged and sending referrals.

📌 Key Takeaways

  • Your website is your digital handshake — make it professional.
  • Content (like blogs and email newsletters) builds ongoing trust.
  • Marketing doesn’t have to be complicated — just consistent.

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How to Start Marketing Your Law Firm 101

The Law Firm Marketing Minute

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Full transcript

The Law Firm Marketing MinuteHow to Start Marketing Your Law Firm 101. Machine-transcribed; use the interactive transcript above to jump the player to any line.

Hey everyone, this is Mark Cerniglia, host of the Law for Marketing Minute and this is episode 108. Thank you so much for tuning in. So the question today is where do I start when it comes to my law for marketing? So maybe you just started your law firm or maybe you finally realized it's time to actually get your marketing and order. Well, honestly, the place to start might be kind of obvious and it's going to be your website. In today's digital age, having a website is pretty much just as basic and as important as having a business card. So start there. I recommend if you can afford it to have it professionally done, go ahead and spend the money because ultimately when people come to your website, people you meet networking, your friends, family, referral sources, you don't want to look like an amateur. You don't want to look like someone that just started their law firm. So if you can afford it, spend the money. Even if you're on a super low budget, there are some great solutions out there.

They can be very inexpensive. I don't necessarily recommend them in the long run because I think eventually you should pay a decent amount of money to have a great website created from there. The next place to go is to create content, write blogs, send out an email newsletter. That's where to start. Build a website and then stay connected with the people you already know by creating email newsletter, staying in touch with them, sending them back to a website that reflects you and the brand that you want. To be honest with you, it's that simple. When it comes to starting your law firm or getting your internet marketing going, that's the place to start. Thanks for listening.

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