How to Solve the Number One Marketing Issue

Caden explains the #1 issue with marketing—attribution. He dives into what to look for to solve the age old question of tracking the effectiveness of your marketing efforts, how attribution has evolved, and the future of marketing. He also shares his strategies and knowledge so marketers can understand the issue better so they can make informed decisions without solely relying on attribution tools.

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0:00 Intro

0:18 How to Solve the Number One Marketing Issue

2:59 Losing third-party attribution cookies

6:46 Omnichannel and the crossover nightmare

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