How to Sell Your Podcast with Heather Osgood

Have you ever considered selling your podcast?

In the world of bitcoin, NFT, and the metaverse, we see a new digital asset economy where value is being derived and sold in new ways. In the podcast world, we have witnessed million-dollar deals inked for new podcasts, but as Heather explains today, the ability to sell your podcast, like you would a brand, is just getting started. 

Topics:

·     What was the genesis for The Podcast Broker (1:21)

·     How does one prepare to sell a podcast (2:38)

·      What kind of back-end business structure is needed (5:00)

·     Who are the ones selling a podcast in the industry (7:36)

·     What are the downsides of taking over a podcast (9:42)

·     Is it the big payday people might wish (13:10)

·     How does the broker get paid (20:23)

·     Next steps if you think your podcast is ready (21:58)

·     What is the landscape look like for advertisers (23:40)

Website: The Podcast Broker

Heather Osgood

Co-Founder of The Podcast Broker

Also Founder of True Native Media

Thanks for Listening!

 Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at [email protected].

Join the Podcast Me Anything Facebook Group

 Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn