How to sell to company executives (Part 1) - Personalisation

Learn what doesn’t work for selling to executives.

Are you a B2B coach, consultant or small business who is selling to company executives?

You’ve probably discovered that most marketing and sales advice out there doesn’t help you at all.

That’s because most marketing and sales advice you read is aimed toward businesses selling to consumers - the end users of products and services.

But, as a coach, consultant or small service provider, your business depends on your ability to sell to these company executives, not consumers.

And selling to executives is an entirely different ball game.

Unlike B2C selling…

• You’re selling your expertise, not an off-the-shelf product.
• You’re selling expensive, custom, high-touch consulting services.
• What you’re selling requires far more trust — and executives want to see a return on their investment.

If your target market is company executives, you’ll need a custom consulting offer delivered with a custom marketing and sales approach.

By the end of this podcast series - as we have part 2, you’ll learn what doesn’t work for selling to executives — and most importantly, what DOES work: including specific strategies you can use today to get in front of your ideal senior-level and executive clients.

Let’s dive in…