How to Sell Books on Amazon: KDP, Keywords and Ads Explained (With Dave Chesson)

This episode explains how to sell books on Amazon using Kindle Direct Publishing (KDP), keywords, and Amazon Ads, with proven strategies from Dave Chesson. You’ll learn how Amazon’s algorithm works, how to optimise your book for visibility, choose effective keywords, and run ads that drive sales. Ideal for authors who want to increase book sales, improve rankings, and build a successful self-publishing business.

Selling books on Amazon can feel complex—but with the right strategy, it becomes one of the most powerful tools for reaching readers and growing your author career.

In this episode, I’m joined by Dave Chesson, creator of Kindlepreneur, to break down exactly how Amazon works and how authors can use it to their advantage.

We explore the key elements of Amazon book marketing, including:

• How Kindle Direct Publishing (KDP) works
• The latest changes to Amazon’s category system
• How to use keywords to improve visibility and rankings
• Amazon Ads explained—what works and what to avoid
• Best practices for increasing book sales across all genres
• How to position your book for long-term success

This episode is packed with practical, actionable advice from one of the leading experts in book marketing.

If you want to understand how to sell books on Amazon—and do it effectively—this episode gives you the strategies that actually work.

ABOUT OUR GUEST

Learn more about Dave Chesson: https://kindlepreneur.com/

Get Dave's free Amazon Ads course: www.amscourse.com

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