About this episode
Dr. Richardson and I had a very honest conversation about "brand". Most companies don't know who they are specifically speaking to. How do you speak to your perfect client?
Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-
packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more
than 75 CPG brands with their strategic planning, including
brands owned by Coca-Cola Venturing and Emerging Brands,
The Hershey Company, General Mills, Kraft Foods, ConAgra
Brands, and Frito-Lay as well as emerging brands such as Once
Upon a Farm, Peatos, Ithaca Hummus, Mother Kombucha, Rebel
Creamery, zaca recovery, and others.
James is the author of Ramping Your Brand: How to Ride the Killer
CPG Growth Curve, the #1 Best-seller in Business Consulting on
Amazon. He also hosts his own podcast—Startup Confidential,
and his thoughts appear regularly in industry publications such
as Foodnavigator.
Visit his website, Premium Growth Solutions or check out his book, Ramping Your Brand!
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