How to Productize a Super Custom Service with Miranda Braithwaite

If you’ve ever felt like your services are too custom to be simplified, you need to meet Miranda Braithwaite from Moonstone Creative—a brand and web designer who creates astrology-infused brands based on your birth chart.

In this episode, we talk about how Miranda went from overdelivering and undercharging to building a three-tier product suite that attracts dream clients, books up her calendar, and sets her apart as a market of one.

Together we go deep on:

• How she infused astrology into her entire design process (and why clients LOVE it)
  
   
• Why the "mini offer" route didn’t make sense for her—and what she did instead
  
   
• Breaking the addiction to over-customization and perfectionism (this part is a must-listen)
  
   
• What finally got her to launch the damn thing (hint: tough love + deadlines)
  
   
• And the exact structure of her offer suite (including the signature service that starts it all)
  
   

This is one of those juicy behind-the-scenes convos that shows you what it really looks like to evolve your business, own your magic, and design offers that sell themselves.

Whether you’re a designer, coach, or service provider who wants to do things differently (and more joyfully), this episode is going to give you permission and a game plan.

✨ What You’ll Learn in This Episode:

• Why astrology makes Miranda a better brand designer (seriously, it’s genius)
• The surprising reason her clients are excited to upgrade to higher-ticket offers
• How to create a 3-tier product suite without being random or redundant
• The mindset shift that helped her launch her service with confidence
• What it really takes to turn your “messy magic” into a marketable system

🔗 Resources & Links Mentioned:

Book your $100K Roadmap Call with me!  (I'm doing 100 free calls first come, first served!)

Six Figure Sprint: https://courtneychaal.com/six-figure-sprint

Yay for Clients: https://courtneychaal.com/yay-for-clients

Client Capacity Calculator: https://courtneychaal.com/calculator

All my offers: https://courtneychaal.com/shop

Freebies: https://courtneychaal.com/free

Hang out on Instagram: https://www.instagram.com/courtneychaal/