How to Pick a Story Angle That Gets You Press (Step-by-Step PR Guide) | Ep 110

In this episode, Lydia walks you through exactly how to find and pitch the right story angle to land media coverage.

If you want to get featured in online publications, podcasts, digital articles, or TV, you must pitch a clear story angle. And if you don’t know what your angle is yet, this video will show you exactly how to find it — and pitch it like a pro.

Whether you’re a product-based founder, service provider, or expert, this is your first (and most important) step to getting press.

🎯 What You’ll Learn Inside (Full Breakdown Below):
📌 The 2 types of story angles that land features
📌 How to tie your brand into trending, seasonal, or relatable topics
📌 How to start your pitch so the media actually keeps reading
📌 Real-life examples for product & service-based businesses

🕒 TIMESTAMPS – Use this as your PR Lesson Roadmap:
1:07 – The secret to getting featured: It all starts with a story angle
→ Learn why just saying “I want press” isn’t enough — you need a relevant hook.
1:55 – Strategy #1: Use trends & seasons to make your story timely
→ This is what makes editors actually care right now.
2:07 – Skincare example: Turning beauty trends into a pitchable angle
→ I walk through a skincare brand example using seasonal relevance.
4:00 – Tech company example: Using trends to make your brand media-worthy
→ I show how even “non-sexy” industries can create angles using what’s current.
4:44 – How to start your pitch email (so the editor keeps reading)
→ Hook them in the first 2 lines — this is what to say and what not to say.
6:37 – Strategy #2: Evergreen story angles that work year-round
→ These don’t rely on trends and still get attention.
7:00 – The power of relatability: Turning your brand into a connection point
→ Real examples of how to make your story resonate emotionally.
10:21 – Why service-based businesses are perfect for podcasts
→ There’s a niche for every expert — and podcasts are looking for your voice.
12:35 – Recap: The 2 story angle strategies that get featured again and again
→ Quick summary of exactly what works (and what doesn’t).

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