How to Navigate Digital Marketing with Google Ads

Claire Jarrett is a businesswoman, author, and expert on digital marketing, and she says that data tracking is crucial to understanding how to craft your online ads, messaging, and campaigns. Gene Marks chats with Jarrett on Paychex THRIVE, a Business Podcast, about keywords, industry tools, consumer behavior, the shift on cookie tracking, and much more, and shares insights and ad-building tips that could help your business achieve success with its digital marketing efforts.  

Topics Include: 00:00: Episode Preview

01:08: Introduction of Claire Jarrett

02:37: Impact of change with cookies and tracking

05:39: Difference between advertising on Google and YouTube

07:27: Advice on tools to help create ads

09:27: What is a keyword and a negative keyword?

11:47: Behavior and why consumers click on ads

13:30: Tips on writing an effective digital ad 

14:43: Different types of digital ads

15:38: What is a retargeting campaign?

17:35: What makes a good landing page?

19:27: Why testing ads is important

21:09: Verifying data through independent tracking

26:27: Jarrett Digital’s approach to clients and consulting

28:24: Impact of AI on future of digital marketing

30:00: Identifying the perfect client?

31:00: Wrap up and thank you

 

DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.