About this episode
A company's name is one of (if not the) biggest early decisions a company founder will make -- and they often get it wrong. Google was first called BackRub, Best Buy was Sound of Music, eBay was AuctionWeb, and Policygenius was KnowItOwl. In this episode, Policygenius's founder walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Get every episode summarized
Each time Problem Solvers publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Problem Solvers
How a Dying Arcade Brand Became a Nostalgia Machine
Problem Solvers
Aug 31, 202634:15pending
Why Your Feedback Isn't Landing
Problem Solvers
Aug 24, 202629:45pending
How to Be Irreplaceable In an AI World
Problem Solvers
Aug 17, 202630:59pending
You're Wasting an Hour a Day Doing This
Problem Solvers
Aug 10, 202624:58pending