
businessSep 17, 202345:06pending
How to leverage storytelling to sell without feeling "icky" (with Colin Boyd)
About this episode
Colin Boyd is a certified speaking professional and business coach who works with his clients to develop live presentations that convert and get results. In today's episode we deep dive into his concepts of infusion selling and conversion stories and the value these can bring to your business.
- Colin's journey as a struggling entrepreneur to in-demand professional speaker and how just one irresistible offer can change the trajectory of your business
- The common mistakes online business owners make in selling and why selling is more than just the final 'pitch'
- The importance of developing your own 'conversion story' and the power this can bring to your sales strategy
- The 3 key elements to formulating a successful conversion story and the critical questions you need to ask yourself
- What is infusion selling and how you can build this into your business
- Understanding and addressing the mindset blocks that can stand in the way of successful selling
SHOW LINKS:
- DM me "conversion" to receive the direct link to the Conversion Story Formula or visit https://stephtaylor.co/conversion
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay...
- Colin's journey as a struggling entrepreneur to in-demand professional speaker and how just one irresistible offer can change the trajectory of your business
- The common mistakes online business owners make in selling and why selling is more than just the final 'pitch'
- The importance of developing your own 'conversion story' and the power this can bring to your sales strategy
- The 3 key elements to formulating a successful conversion story and the critical questions you need to ask yourself
- What is infusion selling and how you can build this into your business
- Understanding and addressing the mindset blocks that can stand in the way of successful selling
SHOW LINKS:
- DM me "conversion" to receive the direct link to the Conversion Story Formula or visit https://stephtaylor.co/conversion
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay...
Get every episode summarized
Each time Imperfect Action publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Imperfect Action

My mini-sabbatical: Why I'm taking time off and how I'm reshaping my business
Imperfect Action
Aug 29, 202417:10pending

How live launching makes selling easier—and creates more freedom and ease in you...
Imperfect Action
Aug 27, 202410:18pending

4 essential ways to organically grow your audience—without spending a cent on ad...
Imperfect Action
Aug 25, 202412:49pending

Coaching Call: How she generated a cash injection using a new bonus strategy (wi...
Imperfect Action
Aug 22, 202427:58pending