How to Execute Product-Based Acquisitions

Andrew Morbitzer, VP/Head of Corporate Development at Typeform

There are many different reasons why companies buy other entities. Traditionally, acquirers have focused more on the financial aspect of the target company. However, experience have shown that not all acquisitions are the same, and must be executed properly against their strategy. 

In this episode of the M&A Science Podcast, Andrew Morbitzer, VP/Head of Corporate Development at Typeform, discusses how to execute product-based acquisitions.

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Episode Timestamps

00:00 Intro 
05:35 From engineering product to M&A
09:21 Difference of Product based acquisition
16:04 Gauging Product Market fit
22:07 Direct Observation
26:15 Permission from the company
28:21 Overlap analysis during product-based acquisition
31:35 Key elements for deal success
36:16 Agile M&A
37:51 Integrating engineering teams
40:53 Tips for product acquisition
42:41 Integrating competing products
47:00 Craziest thing in M&A