How to Create an Effective Podcast Promo

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Want to create a podcast promo but not sure where to even start? In this episode, Buzzsprout Head of Marketing, Alban Brooke, joins Jordan to give tips that are sure to make your promo shine!

Things covered in this episode & links:

WRITE A SCRIPT
A podcast promo must be 12-40 seconds long, so be concise with information. 

5 Things to Include:

1. Podcast name
2. One-sentence description
3. Who the podcast is for
4. Why they should listen
5. Call to action

RECORD

• Record in a sound-treated environment
• Use a microphone 
• Record multiple takes and versions (practice makes perfect!)

EDIT & POLISH

Tips for editing vocals:

• Remove unwanted sounds or awkward pauses
• Consistent audio volume throughout
• If ad is too long, try speeding up vocals 1-5% to fit 

Sound effects and music:

https://www.buzzsprout.com/blog/free-music-for-podcasts

Now that you've finished your podcast promo, you'll want to get it in front of as many podcasters as possible. Head over to buzzsprout.com/ads to buy your first ad and get your promo in front of the right audience.

ALBAN'S TWITTER & CUNNINGHAM'S LAW
Twitter Post: https://twitter.com/AlbanBrooke/status/1536492873666990081?s=20&t=CsNY6YwSvRMgYkKr3dH5wg
Cunningham's Law: https://theoutline.com/post/8084/i-spent-a-week-being-wrong-online


*NOT A REAL BALLOON ANIMAL PODCAST IS NOT A REAL PODCAST...SORRY IF WE GOT YOUR HOPES UP.

Have a topic or question we should address on a future episode? Text us or email the Buzzsprout Podcaster Success Team at [email protected].

Keep podcasting!