How to Create a Casino Marketing Plan with CMS Group’s Rick Campbell
About this episode
Rick Campbell is an innovative, results-producing casino marketing executive with a proven track record of success developing and leading comprehensive casino marketing strategies that exceed business goals and objectives for very successful companies.
Rick has expertise in directing the creation of marketing tools and steering the execution of marketing, and he has demonstrated success in driving growth in targeted markets through the implementation of key projects. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:
- How to get the first customers for your agency.
- The benefits of starting a company with a team.
- The difference between marketing for casinos compared to other industries.
- How brands work together during campaigns.
- Different tools you can use to pull data points.
- The issue with automating casinos.
- How to create a marketing plan.
- How to know when to hire more staff.
- What makes a good casino marketer.
- The benefits of running analysis on your performance.
Resources:
Connecting with Rick Campbell:
Connecting with the host:
- Josh Hoffman on LinkedIn
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