How to Build Your First PR Campaign (Step-by-Step for Founders) | Ep 143

Want press coverage for your brand but not sure where to start? In this video, we break down exactly how founders and small brands can build their first PR campaign...even without hiring an expensive agency.

Work with Qwoted - https://www.qwoted.com/?via=VOP
Work with us - https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

If you’ve ever wondered how companies get featured in magazines, podcasts, or news outlets, the answer usually comes down to one thing: a strategic PR campaign. In this episode, we walk through the fundamentals of earned media, how PR fits into your overall marketing strategy, and the simple steps founders can take to start pitching journalists.

You'll learn how to think about press strategically, how to choose the right outlets for your brand, and why media coverage acts as a powerful credibility signal for customers, retailers, and investors.

Brand we're loving! - https://drinksolzi.com/
Free training - https://www.visibilityonpurpose.com/getfeatured

Support the show

NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose