How to Build Hype with Matteo Franceschetti

Sleep has never been sexier, but it wasn't always that way. On this episode of Where It Happens, Matteo Franceschetti (@m_franceschetti) joins hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) to discuss how he was able to transform a stale, outdated product into a hot category drawing interest from athletes and big investors. You'll hear stories about how they were able to win over Y Combinator and scale their business. If you want to make noise in a loud room, the episode explores models of disruption ranging from MSCHF to the one-and-only Elon Musk.

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SPECIAL THANKS TO OUR SPONSORS

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CAPCHASE

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Today’s show is sponsored by Capchase.

Capchase is a new financing option for fast-growing startups. They are offering Where It Happens listeners .25% off their first draw, preferred onboarding, and more. Their main product Capchase Grow lets you tap into your future revenue today, meaning you can reinvest in your business faster. We love what they are offering to business owners.

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