How to Build a Successful & Engaged Membership with Lesley Logan
About this episode
In this episode, we talk about:
How to create engagement in a membership program!
Lessons Lesley has learned from owning a brick and mortar, to moving her business online!
Resources + Links:
Follow Lesley on Instagram @lesley.logan
Listen to Lesley’s podcast - Be It Until You See It
Connect with us on Instagram | @fast.foundations
Follow our hosts on Instagram!
Jess Burgio | @jessicaburgio
Jim Carter | @causehacker
R.T. Custer | @rtcuster
→ Join our next in person event!
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This podcast is brought to you by Carter & Custer Agency
Show Notes:
Do you have an online membership or are thinking about creating one? Lesley Logan is here to share what she’s done to create a successful and engaged membership, and what she would do differently if she had to start from scratch! Lesley has a range of experience going from owning her own pilates studio, to pivoting and taking her business online! So much of what she’s learned has either come from being in the room at a mastermind, or investing in mentors that have given her shortcuts to avoid mistakes they made along the way! Tune in as she is here to share some of her own shortcuts for you!
02:40 How did you go from brick and mortar pilates studio to running your business online?
05:30 The impact you are able to make by having online offerings.
09:00 If you had to start over with your membership what would you do differently?
13:00 How to test if a business offer is meant for you.
18:30 What challenge is going to keep you interested?
20:40 How do you keep engagement going in your membership group?
25:15 What I did to double my membership and make 60k in a weekend.
29:30 How to move the needle quicker by having mentors.
35:00 Are you treating your business like a hobby? 37:40 How is your podcast helping you build what comes next?
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