How to Analyze PMax Data and Asset Groups (Mike Rhodes' Script)

Want to find out why your asset groups aren’t working? Glen shares how to use microscripts to leverage granular asset group data and analyze performance trends to measure impact and identify opportunities––so you can put different asset groups together and make them work.

Learn how to structure your asset groups around winning keyword themes and fine-tune your existing campaigns in this episode.

00:00 - Introduction

01:07 - Systematic approach to Performance Max optimization

02:28 - Leveraging granular data for insights

03:35 - Asset group structuring and keyword themes

10:35 - Optimization tactics and testing

11:14 - Analyzing performance trends and improvements

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