About this episode
Alex Michael bought a wallet brand doing $650k on Amazon. Alex delves into how FBA works & what the growth levers are.
Themes from Alex's interview:
- Why ecommerce?
- Difficulty competing to buy an ecommerce business
- Process of a ecommerce acquisition with a Quiet Light listing
- Anatomy of the first call with a seller
- How to be a good buyer
- What to say to a seller in a competitive environment
- Diligencing an ecommerce business
- Cost breakdown of an FBA business
- Supply chain risk in ecommerce
- Promoting an FBA business on Amazon
- Amazon's PPC flywheel
- ACoS and TACoS
- Daily ad spend, net margins, revenue, SDE
- Platform risk with FBA businesses
- Adding a Shopify store to diversify distribution
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