How the Daily Mail become a hit on Tiktok
About this episode
The Daily Mail has an average reader age of 56 but has managed to become an unlikely hit on youth social media platform Tiktok.
The newsbrand is currently celebrating becoming the biggest publisher of news on Tiktok, ahead of broadcasters Sky News, ABC News and NBC News.
Mail Online head of social video Phil Harvey, who joined the publisher in March, told Press Gazette how and why their Tiktok performance has transformed this year and why it is worth the investment.
He also revealed which British politician and their dog has become an unlikely Tiktok star for the Daily Mail.
Hosted on Acast. See acast.com/privacy for more information.
Get every episode summarized
Each time The Future of Media, Explained - from Press Gazette publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Future of Media, Explained - from Press Gazette
Reporting Andrew arrest, robot reporters at Mediahuis and Dom's verdict on Princ...
The Future of Media, Explained - from Press Gazette
Quality not discounts: How The Atlantic is powering subscriber growth
The Future of Media, Explained - from Press Gazette
Ben Smith on building a $40m turnover news business in three years
The Future of Media, Explained - from Press Gazette
Prince Harry versus tabloids: The final showdown
The Future of Media, Explained - from Press Gazette