newsJan 20, 20263:56pending
How "surveillance pricing" charges one online customer more than another for the same item
About this episode
Consumers have heard of “dynamic pricing,” when the prices are based on demand within a single moment. But whether they know it or not, they’re also contending with “surveillance pricing,” where companies use personalized consumer data to serve up personalized prices. Marketplace's Kristin Schwab reports.
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