How studios navigate the Oscars race

On today’s episode, cohosts Yasmin Gagne and Josh Christensen break down the latest news in the world of business and innovation, including the release of Grok 3's AI chatbot from Elon Musk’s xAI, and how the prebiotic soda market may be the latest gold rush. (00:55) Next, Katey Rich, awards editor at ‘The Ankler,’ joins us to talk about Hollywood’s Biggest Night: the Oscars and their heavy investment in this year’s marketing campaigns and press runs. Catch her podcast, Prestige Junkie, here. (06:28) And finally, Yaz speaks to Kat Cole, CEO of AG1 (formerly Athletic Greens). They discuss growing the brand and navigating the booming supplement market. (38:11) For more of the latest business and innovation news go to https://www.fastcompany.com/news To read the latest Fast Company coverage on the Oscars: https://www.fastcompany.com/91276999/oscars-2025-predictions-best-picture-odds-shift-industry-awards https://www.fastcompany.com/91266057/oscar-nominations-2025-surprises-snubs-best-picture-full-list Be sure to subscribe, rate and review Most Innovative Companies on your podcast app of choice. You can also find more Most Innovative Companies podcast content on Fast Company’s YouTube channel along with more videos on business news, tech, design and work life.