How ROXII Supercube Created an Entirely New Retail Category with Founder Belle Robinson

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What happens when you realize the wellness aisle is too complicated?

Belle Robinson did something no one else had done before.

Instead of another powder, capsule, or ready-to-drink beverage, she created ROXII Supercube, nutrient-infused functional ice cubes designed to make wellness as simple as dropping ice into your favorite drink.

In this episode of Shelf Talks, Belle shares:

• How a trip to Expo West changed everything

• Why networking with one founder completely changed her business

• Building an entirely new frozen wellness category

• Launching into Sprouts and Wegmans

• Why demos became their biggest marketing strategy

• Creating packaging that stands out in the frozen aisle

• Retail metrics every founder should watch

• Lessons learned launching an innovative CPG product

If you're building a product brand or dreaming of retail shelves, this episode is packed with practical advice.

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