How retail businesses can leverage PR

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In this episode of the Resilient Retail Game Plan, I dive into the impact of effective PR for retailers with Fiona Minnett, the founder of Boss Your PR. 

We discuss various types of PR such as product placement, founder profiling, and leveraging expertise, as well as strategies specifically for brick-and-mortar stores. I also provide practical tips for integrating PR into business plans for 2025. 

Fiona emphasizes that many business owners are already engaging in PR without realizing it and offers her support to help them identify their unique stories and expertise angles.

[00:07] Meet Fiona Minnett: Small Business PR Expert

[01:44] Fiona's PR Journey and Expertise

[04:14] Fiona’s Mission to Democratize PR

[08:00] Types of PR for Product Businesses

[14:50] PR Strategies for Bricks and Mortar Stores

[20:53] Getting Started with PR in 2025

[28:00] Final Tips and How to Connect with Fiona

Links:

Learn more about Stock Doctor - https://www.resilientretailclub.com/stockdoctor/ Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/ Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/