How Real Madrid's Stadium Became A Cash-Printing Machine
About this episode
Today's podcast looks at Real Madrid's decision to renovate its 75-year-old Santiago Bernabéu Stadium and why the project will go down as one of the best sports business moves of the last decade. I break down how the club's decision to borrow millions for its stadium renovation ultimately resulted in new revenue streams, slashed debt, and changed the way football clubs think about infrastructure. I also review Real Madrid's 2024-25 financials in detail, which include a record $1.4 billion in revenue. Enjoy!
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