How Polygon is Building Community to Decentralize Their Brand

Jennifer Kattula, Senior Vice President of Marketing at Polygon Labs, discusses how they approached their recent rebrand. This process forced their team to critically review how they articulated their brand ethos to the right audiences, both now and in the future. She also shares the role the community will play in their ongoing effort to decentralize their brand. 

Key Takeaways: 

• What Web2 and Web3 marketers can learn from each other

• Marketing in a downturn and getting scrappy with emerging technologies like AI 

• How to find and target the right communities based on who you're serving

• Decentralizing your own brand values and identity

Guest Bio: 

Jennifer Kattula is the Senior Vice President of Marketing at Polygon. She oversees all aspects of their marketing: brand, community, PR, digital, and more. 

She's a marketing executive with over 20 years of experience at explosive-growth Web2 and Web3 organizations and is passionate about the infinite positive impact that Web3 will have for people, communities, and businesses around the world.

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About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse. 

Music by: Ari Dvorin

Produced by: Sam Laliberte