How One Small Pivot Turned Into 30 Million Monthly Views

As a creator, how can you make your YouTube channel stand out? One way is through innovation. If you cannot create a new genre, then try merging different genres, add some personality, and BOOM! You can grow your channel like Bailey did.

In this episode, Grant and Augie talk about the odd niche combination on Bailey Sarian’s YouTube channel. They take a deep dive into how she pivots and combine different niches, builds a loyal community, and creates entertaining and interesting content for her audience. Augie and Grant explore Bailey's picture-perfect channel and try to uncover the secrets of her YouTube success.

Bailey Sarian is a True Crime and Makeup Tutorial Youtuber that launched in 2013. She started creating makeup videos and having some vlogs, then in 2019 she combines her makeup tutorials and murder mystery content. Bailey has 6.28 million subscribers and 755,267,398 views.

Check out the Episode Highlights

00:57 - How Bailey Sarian started her video content creation

03:13 - Why murder mysteries and makeup niche work well for the female audience

06:33 - The benefits of having a team in building and growing a YouTube channel

12:32 - How to create interesting storytelling on your video content tutorials

17:25 - The simple and effective editing technique and distribution style

21:01 - Find out Bailey’s monetization methods

24:42 - When is the good time to change your content plan; and

30:31 - Ideas for emotionally charged content that is approachable and more casual

Links/ Resources Mentioned

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