How Older Indians are Taking to OTT Music Apps in a Big Way
About this episode
With the price of smartphones and data plans on the rise, older Indians are turning to on-demand music apps as a cheaper way to access music. However, it is not worth signing up for one of these apps in India, and their popularity is decreasing. That said, these apps are perfect for an older Indian who has a smartphone and is willing to pay a monthly subscription fee instead of using data plans. For them, these apps represent an affordable way to access music without having to use data. #TWN
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