How MSPs Can Win Clients on LinkedIn: Turning Cyber Expertise into Pipeline

Today we're doing something different. No tradecraft, compliance or threat intel. Today is about the other thing that keeps MSP owners up at night: where the next client comes from.

Here's the uncomfortable truth. Your buyers are on LinkedIn every single day and most MSPs are invisible there. Or worse than invisible: a profile that reads like a resume from 2014, three posts a year about patch Tuesday, and a network full of other MSPs and vendors. Everyone selling, nobody buying.

Our guest today built his entire company on fixing exactly that. Dean Seddon is the founder and CEO of Maverrik, the number one social selling training company. He's trained over 150,000 professionals across 11 countries, speaks at more than a hundred events a year, and his mission is to equip one million businesses to get clients through social selling. They don't call him the Dean of LinkedIn for nothing.