How Modern Advertising Supports You and Your Business

Inside the "Enchanted Library" [LINK], an interactive space from NAR's consumer ad campaign, members attending the NAR NXT conference in Boston were asked to share stories of their greatest triumphs with clients. The tales were touching, like that of California real estate pro Denyse Wilson, who wrote about leveraging her network to help a widow and her four daughters get financing and find a new home in less than 30 days. These stories authentically fuel the consumer ad campaign's message. So, the library was the perfect space for "Drive With NAR" host Marki Lemons Ryhal to discuss with the media and creative minds behind the ad campaign how they execute their strategy and storytelling nationally and across a large mix of media platforms. Learn about the changing advertising landscape, what it takes to break through to consumers and why the campaign is so important to the REALTOR® brand. The chair and vice chair of NAR's Consumer Communications Committee join the conversation to share the benefits of the campaign to members and how they can leverage it.