How Marketers Can Be Better Partners with Sales (with Jen Allen-Knuth)

#232: Sales | Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.

Jen and Dave cover:

• Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline
• How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen
• How companies should focus on genuine diversity efforts rather than superficial inclusivity

Timestamps

• (00:00) - – Intro to Jen
• (08:25) - – Why you should have a mentor and how to get one
• (10:15) - – Sales experiences and becoming a Chief Evangelist
• (13:46) - – Making the leap from side hustle to full-time
• (18:13) - – Why your career experiences should be diverse
• (22:42) - – The shallow impact of diversity panels
• (26:46) - – How Jen built her personal brand
• (30:07) - – Creating unscripted content that’s still clear
• (33:39) - – Being authentic in marketing
• (38:34) - – Don’t use templates for customer conversations
• (44:56) - – Strong relationships between product marketing and sales
• (45:43) - – Being customer-centric
• (51:05) - – Why you need to be a good storyteller
• (52:54) - – Challenges of data analysis

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