educationJun 27, 202423:50pending

How Location Data can Drive Better Performance in Omnichannel Programmatic

Life in Programmatic Digital Out-of-Home

About this episode

Incorporating programmatic DOOH (pDOOH) into omnichannel campaigns has opened many marketers’ eyes to the potential to use location data and targeting to improve the performance of omnichannel programmatic campaigns. In this episode of Life in Programmatic DOOH, James Trott, Senior Director of Global Addressable Media at Coca-Cola explains the reasons why location data should be programmatic marketers’ single point of truth for targeting and measurement.

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How Location Data can Drive Better Performance in Omnichannel Programmatic

About this episode

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