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businessSep 21, 202144:08pending

How James Averdieck went from chocolate pudding GUru to Coconut Collaborative King

OnBD with ALF

About this episode

Rory Sutherland welcomes James Averdieck to the On Brand Podcast with ALF Insight. James now runs the Coconut Collaborative, a range of sustainable, non dairy products which seem to be doing as well as his previous invention GU chocolate desserts, a company he sold for around £170m. James and Rory talk about the marketing of Coconut Collaborative products, the growth of the non dairy sector and the importance of sustainability. Find our more about ALF Insight at https://www.alfinsight.com/

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How James Averdieck went from chocolate pudding GUru to Coconut Collaborative King

OnBD with ALF

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