
About this episode
On February 24, Russia fired missiles into Ukraine, launching a war that has displaced millions and likely killed thousands. One week later, mega retailer IKEA announced it would pause all production in both Russia and Belarus and shutter its namesake stores. This decision was anything but simple. Showing support for Ukraine ultimately meant impacting over 12,000 IKEA employees in Russia, not to mention Russian consumers who turn to IKEA for reasonably-priced home goods.
On today's Leadership Next, the CEO of IKEA's Ingka Group Jesper Brodin explains how the company thought through this complicated decision.
"A bit like the pandemic, there is no manual or guidebook for us here," Brodin says.
Also in today's conversation: why IKEA now sells renewable energy, the mattress-recycling economy in Sweden, and how Brodin nurtures his mental health.
Get every episode summarized
Each time Leadership Next publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Leadership Next

2025 Recap: CEOs discuss embracing AI, tracking wellness, and marketing for Gen...
Leadership Next
Dec 30, 202516:23pending

Expedia’s CEO on the U.S. tourism slowdown, AI, and 2026 travel predictions | Le...
Leadership Next
Dec 23, 202530:11pending

Ad legend Dani Richa on AI, risk taking, and how advertising has changed
Leadership Next
Dec 17, 202535:18pending

Why Circle’s CEO Says Stablecoin Regulation Is Essential | Leadership Next
Leadership Next
Dec 9, 202534:48pending