How Great Companies Deliver Both Purpose and Profit

BOOK LAUNCH

Business has lost the public's trust. Concerns that capitalism only serves the elites has led to major unrest throughout the world and the election of populist leaders. Many people claim we need to overhaul capitalism - but that may throw the baby out with the bathwater and harm the many good businesses that exist.

This lecture, based on a brand new book, uses the highest-quality evidence to propose a new solution that works for both business and society, and a simple framework to put it into practice.

A lecture by Alex Edmans 30 March

The transcript and downloadable versions of the lecture are available from the Gresham College website:
https://www.gresham.ac.uk/lectures-and-events/purpose-and-profit

Gresham College has been giving free public lectures since 1597. This tradition continues today with all of our five or so public lectures a week being made available for free download from our website. There are currently over 2,000 lectures free to access or download from the website.

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