How FrictionlessIT Helps MSPs Increase Profitability (EP 1058)

Steve Martin, CEO of FrictionlessIT, joins the IT Business Podcast to discuss FITware, a profit-intelligence platform built for MSPs. FITware brings together operational, financial, service-delivery, capacity, and client-experience data to help providers spot profit leaks, reinforce accountable behaviors, and make more informed growth decisions.

Guest: Steve Martin

• Website: https://frictionlessit.net
• LinkedIn: https://www.linkedin.com/in/stevemartin10/

=== Chapters

• 00:00 Introducing Steve Martin and FrictionlessIT
• 01:10 PitchIT 2026 and the FITware Pitch
• 06:15 Why MSP Profitability Needs Better Visibility
• 09:15 From MSP Experience to the FITware Platform
• 11:45 Dashboards, Data, and Operational Intelligence
• 14:00 When MSPs Should Consider FITware
• 16:15 ConnectWise Integration and Client Experience
• 18:00 Bonus Programs and Changing Team Behavior
• 20:15 AI-Powered QBRs and Closing Thoughts

=== SPONSORS: 

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=== Connect with Uncle Marv

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