businessDec 10, 202524:45pending
How entrepreneurs should price their work in 2026
About this episode
Why do so many entrepreneurs undervalue themselves? Learn how to finally price with confidence, as financial advisor Brian Thompson explains how founders can reverse-engineer their income goals, charge based on their value rather than time, and structure their business as a true asset, not an identity.
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Yahoo Finance's Living Not So Fabulously is hosted by John Auten-Schneider and David Auten-Schneider
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