How Duolingo is Pushing Beyond Brand Boundaries with Experiential Advertising

Cammie Dunaway, Chief Marketing Officer at Duolingo, discusses the gamification tactics they've implemented to create product adoption and retention, along with the wild marketing ideas they're testing to prepare for a future without 3rd party cookies. 

We also discuss:

• IRL experiential push ads on the side of buildings 
• Unleashing a team culture of creativity and empowerment 
• Pivoting to a remote culture with asynchronous communication and virtual community building

 

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About Cammie:

Cammie previously served as the U.S. President and Global Chief Marketing Officer of KidZania, an international location-based entertainment concept focused on children's role-playing activities. Cammie also served as Executive Vice President for Nintendo, with oversight of all sales and marketing activities for the company in the United States, Canada and Latin America. Before joining Nintendo, she  was the Chief Marketing Officer for Yahoo! and served at Frito-Lay for 13 years in various leadership roles in sales and marketing, including serving as Vice President of Kids and Teens brands. 

 

She's also the author of a best selling book, Fit Matters: How to Love Your Job.

 

This week's Brave Pick of the Week is American Express. Check out their website here.

 

About this show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin